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OVERVIEW OUR ROLE
To raise awareness about Fujitsu’s Digital Twin Technology for clean air, we wanted to make pollution data more visible and emotional, by delivering it in an unexpected way.

In a unique collaboration that blends technology with culinary art, we created Carbon Cakes: a collection of cakes made with the same amount of pollution we breathe in every day.
Campaign Strategy
Campaign Creation
SUCCESS
FROM CLIENTS
80
Media Placements
24MM
Earned media
22
Key Attendees
The team behind this project had a clear vision about expressing Fujitsu’s belief that all of us play an important role in collaborating to build a more sustainable society. Working closely with the Company’s R&D division, the team set out to spark discussions about how the project connects people with environmental impact in new ways.
Taeko Yamamoto,
EVP CMO