This campaign aimed to increase sales of the Secalia Ato brand under the slogan "Moisturizing for All Skin Types, for Every Family Member." ISISPHARMA's sales had declined compared to previous years due to the misconception that it was only for people with skin conditions. Through this campaign, we aimed to position ISISPHARMA as a dermatological skincare brand that is both the safest and most effective choice for all skin types.
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